Privacy Policy

Last Updated: February 06, 2025

Etch ‘n’ Shine ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit, use our services, or make a purchase from etchnshine.com (the “Site”) or otherwise interact with us regarding the Site (collectively, the "Services").

By using our Services, you consent to the collection and use of your personal information as outlined in this Privacy Policy. Please read this document carefully.

1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or operational needs. Any updates will be posted on the Site with the revised "Last Updated" date. Please review this policy regularly.

2. What Information We Collect

We collect personal information in various ways depending on how you interact with us.

A. Information You Provide Directly

This includes:

Contact details: Name, address, phone number, and email.
Order information: Billing/shipping address, email, phone number, and payment confirmation.
Account details: Username, password, and security-related information.
Customer support: Any information shared when communicating with us.

B. Information We Collect Automatically

When you visit our Site, we may automatically collect:

Usage data: IP address, device details, browser type, and interaction with the Site.
Cookies and tracking technologies: To improve your experience and analyze user behavior. (See Section 5 on Cookies.)

C. Information from Third Parties

We may receive information from:

Service providers (e.g., Shopify for order processing and website management).
Payment processors (e.g., for secure payment transactions).
Marketing and advertising partners (e.g., for promotional offers and analytics).

3. How We Use Your Information

We use your personal information for various purposes, including:

A. Providing Products & Services

Processing payments and fulfilling orders.
Managing your account and customer support requests.
Shipping, returns, and exchanges.

B. Marketing & Advertising

Sending promotional emails or special offers (you can opt out anytime).
Customizing your shopping experience.

C. Security & Fraud Prevention

Detecting and preventing fraudulent or unauthorized activities.
Protecting the Site and user accounts.

D. Improving User Experience

Enhancing customer support and service quality.
Conducting analytics to improve our Site and Services.

4. How We Share Your Information

We may share your personal information under the following circumstances:

Category of Information	Shared With
Contact details, order, and account information	Payment processors, fulfillment partners, and IT service providers.
Usage and browsing data	Analytics providers, marketing partners.
Location and device data	Advertising partners, security monitoring services.

We do not sell or share sensitive personal information without your consent.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze Site performance, and deliver personalized content. You can manage cookie preferences through your browser settings. Note that disabling cookies may affect functionality.

For details on Shopify-related cookies, visit: Shopify Cookie Policy

6. User-Generated Content

Any content (e.g., product reviews) posted publicly on our Site may be accessible to others. We are not responsible for how others use this information.

7. Third-Party Websites & Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing any personal information.

8. Children’s Privacy

Our Services are not intended for children under 16, and we do not knowingly collect their information. If you believe a child has provided us with personal data, please contact us for removal.

9. Data Security & Retention

We implement reasonable security measures to protect your personal information. However, no system is 100% secure.

We retain data only as long as necessary for:

Providing our Services.
Complying with legal requirements.
Resolving disputes and enforcing agreements.

10. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access & Portability: Request a copy of your data.
Correction: Request updates to inaccurate information.
Deletion: Request deletion of personal data.
Opt-out of Marketing: Unsubscribe from promotional communications.
Restriction of Processing: Limit how we use your data.
Withdrawal of Consent: Where applicable, revoke consent for data use.

To exercise these rights, contact us at info@etchnshine.com.

We will respond as required by law. Identity verification may be required.

11. Complaints & Contact Information

If you have concerns about our privacy practices, you can:

Contact us directly: info@etchnshine.com
Mail us at: 7 Whittle Drive, Luton, ENG, LU2 0FZ, GB
Lodge a complaint with your local data protection authority if applicable.

12. International Data Transfers

If you are located outside the UK, your information may be transferred and processed in other countries where our service providers operate. We ensure compliance with international data protection regulations, including the EU Standard Contractual Clauses where applicable.